1.0EAMARzhu/archives/author/zhu从保护产品到数据载体,探索包装的变革之路
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https://pic.eamar.com.cn/wp-content/uploads/2020/06/2020063000451371.png717505产品包装的概念已经从简单保护产品,发展为复杂数据、品牌展示的承载器,在产品的供应链生命周期中扮演重要的角色。 此外,由于监管要求和消费者对信息的需求更精细(从来源到营养信息,保质期,从批号到使用说明 ),包装成为彰显品牌声誉的重要组成部分。 然而,有多少企业能最大限度地发挥包装作为数据载体的全部潜力,从而使工厂、销售点货架和消费者家之间形成闭环? Rob Ellinor 项目经理将与您探讨具有前瞻眼光的制造商如何采取创新举措?以确保产品和供应链数据能够随时被重新部署,为业务战略提供依据,同时确保…